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Nutella at risk

ITALY

Nutella at risk

Jun 17th, 2010 - Words by Pat Eggleton

Topics:

Food & Drink

Italy’s favourite breakfast spread, Nutella, is at risk of extinction if a new EU law is passed. The regulation will stipulate that only food products containing up to 10 grams of sugar, 4 grams of fat and 2 milligrams of salt per every hundred grams can be advertised. This means that Ferrero, the makers of Nutella, will not be able to advertise the product at all.

Francesco Paolo Fulci, former Italian Ambassador to the UN and now vice president of Ferrero International, told the AGI news agency that he sees this as an attack on the Italian chocolate industry and on traditional Italian sweet foods.
The law, says Mr Fulci, could lead to chocolate products being treated like cigarettes, with health warnings on the packaging.

He adds that Ferrero is happy to indicate the quantity of sugar and calories in its products on their labels but that it is up to the consumer to decide how much he or she wants to eat.

Do you like Nutella?

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7 comments

Enrico (not verified) wrote 1 year 47 weeks ago

Reply to Marc

Dear Marc, I think you have a point, no matter how I like Nutella, and how much I eat of it it is hardly a 'chocolate spread' if the chocolate content is only 7.5% - less than Cadbury in the UK which is the worst 'chocolate' I've ever tasted!
So if Wikipedia data is true, then the EU law is hardly an 'attack on Italian chocolate industry' but a warning to people, like on cigarette packs, which is correct...

rowena (not verified) wrote 1 year 47 weeks ago

This is what happens when the EU needs something to do

I am not a fan of the stuff (prefer Rigoni's nocciolata) but if this law is passed there will be chaos in the aisles. And why aren't they targeting that Kinder*krap*? It's not the healthiest thing in the world either.

Tony (not verified) wrote 1 year 47 weeks ago

I love

I love NUTELLA!!!!!!!!!!!!!
NUTELLA FOREVER!

Anonymous (not verified) wrote 1 year 47 weeks ago

Love Nutella. I'm 62 years

Love Nutella. I'm 62 years old and I still eat it out of the jar with a spoon. It's heavenly. I wish these governments would stop telling us what to do. It's our bodies let us abuse them if we want to. And eating Nutella is definitely not abusing one's body.

Lynne (not verified) wrote 1 year 47 weeks ago

Nutella

We discovered Nutella in Europe last summer and have to keep it on hand at all times. We never knew it existed until we had it for breakfast there with croissants. We eat it by the spoonfuls now almost daily. If it is no longer available, what will we do for our new addiction? Please leave it alone!! It is our chocolate fix.

Cinzia (not verified) wrote 1 year 47 weeks ago

la nutella

It's still heaven on earth.

Love, love, love Nutella.

I'm Italian/Canadian and I grew up with Nutella and still revere it even though I don't buy it very often as I have a tendency to fall into the jar when I do (i.e. I can't stop dipping a teaspoon in virtually every time I walk into the kitchen). As my cousin in Italy aptly put it, "Che e meglio de la Nutella?"

Nothing, that's what.

After many hours of serious contemplation on the matter, I have come to some conclusions: In terms of general overall usefulness in life, the people who invented wet wipes and the Swiss Army Knives were geniuses who should have statues erected in their honour.

Same goes for the person who invented Nutella.

Marc (not verified) wrote 1 year 47 weeks ago

...and here's what it actually contains

On the label, the main ingredient is sugar but, much as Sig. Fulci might like to believe it is, the quantity is NOT indicated; only the number of calories.

According to Wikipedia, Nutella is about 50% sugar and 33% fat, so it is over 4 times the EU limit being proposed on each count. Only 13% of the product is hazelnuts and 7.5% chocolate, so Nutella is barely in the 'chocolate industry' at all!